Meet IAC Advisory Council – Barbara Connell

Barbara Connell – Chief Executive Officer at American Society for Gastrointestinal Endoscopy (ASGE).

What industry sector does your association/ organization represent?
We represent the healthcare industry, specifically, internal medicine, gastroenterology, and endoscopy.

What are the most pressuring issues in your association/ organization, which you observe in the global market?
We want to be relevant to all of our members.  More than 20% of our members are based outside the US/Canada.  It is important that we develop programs and content to serve these individuals and continue to make ASGE important to each.  We continually want to deliver education (electronically or in-person) that is important, both from a clinical and practice operations perspective.

What potential do you see in India Association Congress 2019 and whom do you think should attend it?
From the program outline, it appears that senior managers and above will benefit most from the discussions.  Understanding how associations can impact locally and globally is critical to the success of every organization.  Strategically considering actions that will maximize the resources of the association and its members is crucial.

Among all the IAC topics, which is the most interesting for you and why?
Data: Essential for Association Innovation – it is so important for organizations to understand what data to collect, how to interpret the data and how to maximize the use of the data.  With social media, electronic communications and websites, it is essential to manage the data collected effectively and not redundantly.

What do you see the future of Associations and the role they can play?
Depending on the location, associations can play different roles.  In many venues, advocacy and regulatory roles are the most important components of an association.  In other areas, education or research may be the highest goal to attain.  Many associations try to do too much and diminish their effectiveness; find your strong suit (publications, education, research, advocacy, etc.) and maximize the effort you put behind it to the greatest effect for your members and their profession.

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