MEET IAC CHAIRMAN – PRASANT SAHA

What is so unique about India Association Congress and why one should attend it?
India Association Congress is a unique event in itself as it is the most coveted and prestigious event for associations and association leaders and stalwarts to recognize their invaluable contribution in the sector. IAC has gained its position in the market due to its session content. The intriguing topics have grabbed attention of the top industry leaders and created a strong association community. One should not miss an opportunity to be a part of the ever- growing congress.

Why Interconnected World of Associations is the theme for IAC 2019?
We live in a world where we are interconnected with other people – socially, politically, economically and environmentally. Increased trade between countries, the growth of international organizations and changes in transport and communications technology mean that these connections are rapidly increasing. In just a few decades, the world has become a very small place. Today it’s easier and faster than ever to seize upon new ideas from all over the world, benefit from groundbreaking innovations and take a ride on the global information highway.

What are the most pressuring issues in the association/ organization, which you observe in the global market?
The world is changing, and globally associations are facing several obstacles that they’ll need to overcome. Associations are going through a transition period and struggling to be relevant in their industry and among their members. Industries contract and expand, and technology reshapes how the world does business. Some of the key areas where associations face challenges are:

  • Changes in Industry,
  • Member Generation Gap,
  • Advocacy with Government,
  • Fundraising, and
  • Data Privacy Concerns

Attending India Association Congress is good investment of your time.

Among all the IAC topics, which is the most interesting for you and why?
As mentioned before, the associations are going through a transition period. To answer their queries in a complex and competitive environment, each topic in IAC 2019 is carefully selected and well curated. The session topics are very interesting and gives an assurance that it will be imparting knowledge to the congress as a whole.

What do you see the future of Associations and the role they can play?
The future for associations is very bright, especially for those that are willing to take calculated risks and capitalize on opportunities that come their way. Associations in this day and age need to engage members by informing them, educating them and proving their value through exclusive access and benefits — and this will only keep growing in importance. The associations that do this well will succeed. Associations that lead their industries through content and education also will see the creation of new ways to monetize that engagement, which will more easily allow them to fulfill their mission.

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