• secretariat@indiaassociationcongress.com
India Association Congress

Multiple-Sensory Marketing -
Engaging Audiences Through the Senses

Date: 30th August 2025
Time: 09:30 – 13:00
Place: Novotel Jaipur Convention Center

12th INDIA ASSOCIATION CONGRESS

August 29 - 30, 2025

Purpose

The purpose of this workshop is to equip association leaders, marketers, and event organizers with the knowledge and tools to leverage multiple-sensory marketing strategies to enhance audience engagement, strengthen brand recall, and create memorable experiences. By exploring how sight, sound, touch, smell, and taste can be integrated into marketing and event strategies, participants will learn to craft immersive experiences that resonate emotionally and drive loyalty. This is particularly relevant for associations aiming to stand out in a competitive landscape and create impactful connections with members and stakeholders.

Expected Takeaways

Participants will leave the workshop with:

  • Understanding of Sensory Marketing: A clear grasp of how sensory stimuli (visual, auditory, tactile, olfactory, and gustatory) influence consumer behavior and decision-making.
  • Practical Strategies: Actionable techniques to incorporate multi-sensory elements into association events, campaigns, and member interactions.
  • Enhanced Engagement Tools: Methods to create immersive and memorable experiences that boost attendee satisfaction and brand loyalty.
  • Case Study Insights: Real-world examples of successful sensory marketing campaigns, including those tailored to the Indian market or association context.
  • Customized Plan: A personalized sensory marketing blueprint for their association or event, developed during interactive exercises.
  • Networking Opportunities: Connections with peers to share ideas and collaborate on sensory marketing initiatives.

Workshop Timetable

09:30–09:40 - Welcome and Introduction
  • Overview of sensory marketing and its relevance to associations.
  • Brief icebreaker: Participants share a memorable sensory experience (e.g., a smell or sound tied to an event).
  • Presentation on the five senses and their impact on consumer psychology.
  • Examples of sensory marketing in events (e.g., music at conferences, branded scents, or tactile materials).
  • Highlight Indian cultural elements (e.g., traditional aromas, music) for context.
  • Showcase successful sensory marketing campaigns
  • Group discussion: Participants analyze how these strategies could apply to their associations.
  • Hands-on activity: Participants engage with sensory stimuli (e.g., sample scents, textures, or sounds) and brainstorm how to incorporate them into events
  • Example: Create a sensory “mood board” for an upcoming event.
  • Tea/Coffee break
  • Guided workshop: Participants draft a sensory marketing strategy for their association or event.
  • Template provided to outline sensory elements, budget considerations, and implementation steps.
  • Participants present their sensory marketing plans in small groups.
  • Facilitator provides feedback and suggestions for refinement.
  • Key takeaways summarized.
  • Open floor for questions and distribution of resource handouts (e.g., sensory marketing checklist).

Workshop Approach

The workshop will adopt an interactive, experiential, and participant-centric approach to maximize engagement and practical application. Key elements include:

Blended Learning: Presentation: Concise slides with visuals and data to explain sensory marketing concepts and case studies.

Real-World Examples: Focus on relatable examples, including Indian cultural festivals (e.g., Diwali’s use of lights and sweets) and global association events.

Cultural Relevance: Incorporate India-specific sensory elements (e.g., jasmine scents, traditional music, or regional flavors) to resonate with the audience.

Hands-On Activities: Participants will engage in sensory exercises, such as sampling scents or textures, to understand their emotional impact. Group discussions and brainstorming sessions encourage peer learning and idea exchange.

Collaborative Planning: Participants will work in small groups to apply concepts to their own associations, ensuring practical outcomes. A provided template will guide them in creating a sensory marketing plan tailored to their needs.

Adaptability: The workshop will be tailored to the audience’s needs, with flexibility to focus on specific senses or strategies based on participant feedback during the session.

Workshop Instructor
Prof Anuj Kapoor, Associate Dean, IIT Jodhpur

India Association Congress

Contact

For Partnership & Exhibition Opportunities

Ravinder Rawat
M: +91 9910208703
E: partnership@indiaassociationcongress.com

For Registration

E: secretariat@indiaassociationcongress.com

copyright ©2025, India Association Congress 

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